Estonian Yolo Group and Southampton FC will organize a program to support Web3 and sports tech startups

Estonian investment company Yolo Group, football club Southampton FC, and London investment firm Sport Republic (the owner of Southampton FC) will support Web3 and sports tech startups in the mutual project The Future of Football.

During The Future of Football, the startups will test and pilot their solutions in football development or fan engagement space. The winner will get £100K for post-program solution development. Moreover, the best startup will be able to secure a commercial relationship with Southampton FC.

The application deadline is on February 23, 2023. The virtual program will consist of a design sprint, prototyping sprint, and dealmaking sprint. 

The companies should offer new solutions in football development (scouting, training, recovery, game analytics, etc.), and fan engagement (gamification, loyalty programs, matchday experiences, global fan engagement, etc.). 

Yolo Group was established in Tallinn in 2014 by Tim Heath. Currently, it has offices in Malta, Ukraine, Brazil, Australia, and the Philippines. It focuses on investment in gaming and fintech startups. Yolo Group is the managing partner for the Future of Football challenge. The company also operates the Sportsbet.io brand which is Southampton FC's main partner.