Estonian cleaning service WiseClean raises €50K
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The startup secures investments in the form of a SAFE note with €1,25M company valuation. By the end of March Wise Clean plans to raise an additional €250K.
WiseClean is an on-demand home cleaning service that connects cleaners with customers. The startup gives professional advice to every cleaner and provides him with all the necessary equipment. There is a program for subscribers that gives a discount for cleaning services. According to the company, all cleanings are €100K insured.
Currently, WiseClean has 625 active users. Since January 2023, the general interest of users in the startup has grown by 32% every week. February's total turnover of services (GMV) is estimated at €3,2K. This indicator has grown by 22% every week. A WiseClean cleaner has an average of 15 orders a week (this indicator has grown by 23% every week).
The startup will use financing for product development and preparation for further scaling. It is going to grow in Tallinn and start working in Tartu.
In 2023-2024 the company plans to expand in Portugal and Spain (Lisbon and Barcelona) and 2025 - in the cities of Latin America region (LATAM) and the Middle East and North Africa (MENA). The company was founded in Tallinn in 2022 by Vlad Belopolskii.
