Estonian soil management solutions developer Paul-Tech raised €1,4M

Estonian agritech Paul-Tech raised €1,4M from lead investor Estonian VC Superangel, Estonian venture capital firms SmartCap, Honey Badger Capital, the Estonian Business Angels Network (EstBAN), Estonian company engaged in the sale and maintenance of agricultural machinery Tatoli, Latvian investment firm Overkill VC and some Swedish angel investors.

Founded in 2019 by Mikk Plakk, Tiit Plakk, Eve Plakk, and Anu Einberg, Paul-Tech develops a soil station that lets farmers and land managers monitor plant growth conditions and in-soil processes in real-time. 

The station describes data about air and soil conditions 24/7 on different fields, and the samples are taken every two hours. Based on this data, the software creates a timeline, which helps describe soil processes in a trend-based manner. As a result, the farmer can see whether these processes limit plant growth, where they come from, and which direction they are moving.

The station also measures soil moisture and nutrient levels. All this information allows farmers to define when is the best time to start sowing the fields or when it is better to do only essential tasks to plants, without causing extra stress for them. In addition, farmers can implement practices, gentler to the soil and the environment, for instance, avoiding the overuse of fertilizers, and preventing nutrient-starved land.

The startup will use the investment to expand into the UK market and advance its product line. To date, Paul-tech has over 100 customers from Estonia, Finland, Sweden, and the UK.                                         

Founded in 2018 in Tallinn by Veljo Otsason and Rain Rannu, Superangel focuses on pre-seed and seed investment in the Baltics and Nordics. The General Partners are Marko Oolo and @msilventola Mikko Silventola. The fund invests in deep tech and AI, mobility and logistics, fintech, and SaaS. A typical ticket size is between €300K and €800K. Superangel backed Bolt, Veriff, Pipedrive, Starship Technologies and Nordigen. This year, Superangel invested in two Nordic technology companies: Danish autonomous mobile robots for the retail industry Coalescent Mobile Robotics, and Finnish AR startup Doublepoint, Estonian insurtech Value.Space.


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