Latvian startup Morty raised $2.2M

Latvian marketplace for escape rooms and immersive adventures Morty raised $2.2M. The US VC Protagonist led the round. California-based investment firms General Catalyst and Wedbush Ventures, San Francisco-based Marketplace Capital, US firms Animo VC, Unpopular Ventures, Wonder Ventures, and several angel investors also joined the deal.

Founded in 2020 by Kārlis Lapsiņš from Latvia and Andy Bauch from Los Angeles, the startup connects owners of escape rooms, immersive art exhibitions, location-based VR, and haunted attractions with the players. Morty is also a community where users can share their experiences and emotions, leave reviews, and message each other. They can also check the news feed or book the event as a group of players.

The service provides ratings of the adventures, booking times, and information about possible games. The owners can present their games how they like and update listings, and ratings are based on users’ experience.

Morty offers more than 40K immersive adventures in more than 1K US, Canadian, and European cities. According to the startup, it will let the users export their data in case of closing the project.

Before launching Morty, Kārlis Lapsiņš and Andy Bauch created a series of applications, VR experiences, and devices to be used at an immersive, private resort on the island of Lanai (Hawaii) and beyond. Kārlis Lapsiņš has built and launched dozens of applications for a variety of industries, such as Sensei, Vesta, Showroom, and others.