StartupWiseGuys invested in Turkish price tracking solution Senkrondata

Estonian accelerator StartupWiseGuys invested in a Turkish AI-powered price tracking solution for the brands and retailers Senkrondata. During the deal, the startup was evaluated at €3,4M. 

Founded in Istanbul in 2019 by Okan Bircan, Seda Bal, and Kerem Taşpınar, Senkrondata offers brands a solution for tracking competitors’ prices. The clients get a dashboard with a ready-made dataset, allowing them to analyze changes in competitor activities. The dataset includes the average price of the product, discounts, buying trends, new arrivals, inventory, and price tiers. Senkrondata works on specifying dashboards by sectors: fashion, electronics, food, home and decor sectors, and others. The fashion dashboard is available for Turkish, German, UK, Marokkan, Georgian, and Kazakstan markets.

The software matches tens of thousands of products with products on various competitor websites, and later the client gets alerts about price changes via email. The company works with Media Market, Metro, eBay, Coca-Cola, etc. Senkrondata will use the investment to increase its client database and start operating in new markets. Recently the startup was incorporated in Estonia.

Senkrondata participated in Startup Wise Guys’ SaaS acceleration program, which took place in Bilbao in May 2023. According to conditions of the accelerator, startups received up to €100K convertible investment with a potential €100K follow-on after the program. 

Launched in 2012, Estonian Startup Wise Guys is an accelerator that invests in early-stage startups from the Baltic, Central European, and African regions. It has invested in more than 350 startups and had 13 exits. Startup Wise Guys typically invests up to €500K per startup through multiple funds that manage €45M and are backed by more than 150 investors. The CEO of Startup Wise Guys is Сristobal Аlonso.