Estonian consulting company PP Partners exited from ebook aggregator EDRK

Estonian company PP Partners exited from service for selling and buying ebooks Estonian Digital Book Centre (EDRK). It sold 8% to Baltic private equity fund BaltCap, which at the same time bought 35% of ERDK from Lavigo, an Estonian company run by EDRK’s CEO Ain Lausmaa.

Founded in 2010 in Tallinn by Ain Lausmaa, EDRK is an ebook aggregator, a wholesale platform, that helps publishers and authors to prepare their books for public sale and distribute and promote them. After a publisher or an author sends his ebook to EDRK, the software developers work on technical solutions, and the service is also responsible for all the business reporting documentation. In the end, EDRK sends the finished ebook to the sales network. The ebook aggregator also works with audiobooks and creates content.

Last year, one of the major shareholders of EDRK was a Russian service for selling and buying ebooks and audiobooks Litres, which bought 51% of EDRK in 2019. In July 2022, Litres sold all the stake to Lavigo. To date, EDRK has three owners: BaltCap (43%), Ain Lausmaa (37%), and Janare Lage (19%).

Founded in Tallinn in 2007 by Priit Maide and Pille Maide, PP Partners (PP ja Partnerid OÜ) operates in the consulting sector.

Founded in 1995, BaltCap focuses on buyout deals, growth, venture, and infrastructure investments. BaltCap invested in about 100 companies. In 2019, BaltCap and Japan Bank for International Cooperation (JBIC) IG Partners created a fund NordicNinja to invest in New Nordic startups.