Zendesk has acquired an Estonian quality management platform Klaus

Tallinn-based quality management platform Klaus has been acquired by US technology company Zendesk. It is an exit for Estonian Icebreaker, German venture funds Acton Capital, Global Founders Capital, Sweden's Creandum, and investors Kristjan Vilosius and Andrus Purde.

Klaus is a customer service quality management app for running an effective QA process, coaching agents, and boosting customer retention. It was founded in 2017 by Kair Käsper and Martin Kõiva. 

The artificial intelligence-based feedback automation platform allows companies to analyze the quality and reach of customer interactions. The service can identify conversations with a positive or negative connotation, identify outliers, and flag the risk of customer churn. The startup has raised a total of $19.9M in funding.

Zendesk offers customers a comprehensive employee engagement management (WEM) solution based on artificial intelligence, while Klaus' technology will serve as a quality assurance service.